by Elena Kozina, Founder & CEO
Starting a small business is an adventure filled with excitement, creativity, and, let’s be honest - challenges. If you’re just beginning your journey or thinking about taking the leap, here are seven lessons I wish someone had told me before I started Dusky Lark.
1) Compete Only With Yourself
Comparing your journey to someone else’s is a WASTE of time and energy. Focus on YOUR progress, YOUR growth, and YOUR own definition of success. Every business is unique, and your only competition should be the person you were yesterday.
2) Community Over Competition
One of the biggest game-changers for me was realizing that other small business owners are not my competition - they are my community. Building relationships, sharing insights, and supporting fellow entrepreneurs can open doors you never expected.
3) Word of Mouth is More Powerful Than You Think
Social media and paid ads have their place, but nothing beats a happy customer spreading the word. Genuine recommendations from real people are worth more than any marketing campaign. Provide excellent service, and your customers will do the advertising for you.
4) Not Everyone Will Agree With Your Pricing—And That’s Okay
Some people will think your products are too expensive, and that’s fine. Your ideal customers will recognize the value you bring. Pricing reflects quality, craftsmanship, and expertise - so stand by it confidently.
5) Unexpected Supporters Will Show Up
Sometimes, the people you assume would support you won’t, and those you least expect will be your biggest cheerleaders. Running a business teaches you a lot about relationships and who truly believes in you.
6) Every Dream is a Test of Perseverance
Starting and running a business isn’t just about talent or passion - it’s about persistence. There will be setbacks, challenges, and moments of doubt. The key is to keep going, even when it feels impossible.
7) Be Ready for the Emotional Rollercoaster
Prepare yourself for the overwhelming urge to give up and cry (not sure about the guys, but ladies - GET READY!). Running a business is STRESSFUL. At some point, you will experience gut-wrenching heartbreak. It will feel terrible in the moment, but it’s actually a good thing. It will make you stronger and more capable of handling the setbacks, rejections, failures, and endless challenges that come with entrepreneurship.
Final Thoughts
If you’re on the path of entrepreneurship, know that you’re NOT alone. Every struggle, every lesson, and every victory is part of the journey. Keep pushing forward, stay true to your vision, and remember why you started in the first place.
Are you a fellow small business owner? What’s the biggest lesson you’ve learned so far? Let’s share and grow together!